A company with over two decades of experience in tech, i.e. software and services. Conceptualizing, building and managing digital products that are customer-centric and future-ready for over 130 leading companies, harnessing the power of experience design, data engineering, and advanced analytics.
At W.A.Y.S, we understand that businesses need to evolve with the times to remain relevant and competitive. That’s why we specialize in helping brands undergo complete redesigns that bring their brand image and messaging up to date with current trends and customer preferences.
For rebranding we start by conducting a comprehensive analysis of the brand’s current positioning, target market and industry trends. We work closely with the brand to understand the values and goals, as well as the unique selling proposition. From there, we develop a customized redesign strategy that aligns with the business objectives and resonates with their target audience.
When it came to designing for Zensar, we had to create a brand language that will now be the brand identity. We created and redesigned the logo and other visual elements to create a cohesive brand image that stands out in the industry, but also resonates with the pre-existing employees.
We take pride in helping Zensar undergo complete redesigns that breathe new life into their brand image and messaging.
W.A.Y.S. is a journey! Simply an acronym for What Are You Saying, it represents the journey we want to live with our clients; a journey from asking them What Are You Saying to internalize that brief, giving it everything we’ve got & then some more & finally delivering work that makes the client & their audience both go, WHAT ARE YOU SAYING!
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