At W.A.Y.S, we take a holistic approach to build brands from scratch. 

By understanding their target audience and conducting a thorough analysis of the industry, competition, we developed a branding strategy that would help them stand out in a crowded marketplace.

With OBVSLY coming up with a brand name was easy. We wanted the brand to be an obvious choice for everyone craving a good cup of gelato. The basic logic- eliminating unnecessary letters from the word just like how they’ve eliminated calories and sugars.

But our work didn’t stop there. We developed content that tells their brand story. Leveraging social media- Instagram (FB?) and other digital marketing channels- Google ads to reach the audience where they are.