India’s first crypto unicorn and a leading crypto exchange trusted by over 1.3 crore Indians.
Helping CoinDCX solve one of the biggest problems for most tech companies : talent acquisition and employer retention and employer
As a brand this big, the only roadBLOCK faced was getting quality talent to join. Creating an IP for hiring that could stand out from the clutter of all the hiring posts. Apart from creating an IP for hiring, we also formed the tone of voice for all employee communications. This involved working on the career page content including the job description. We also are completely involved in all the communications that go on from the company to the internal employees as well as all external prospective employees.
Great employer branding is an important aspect of any company’s overall branding strategy, and it can have a significant impact on the success of a business.
Through these employer branding strategies, we helped position CoinDCX as an attractive employer and build a strong, engaged workforce.
We started our roll with forming our own IP for hiring called – Bad poetry great jobs.
This not only worked well in terms of getting the attention it needed, but also served as consumable content for the audience who wasn’t our TG.
When it came to events, we got all the attendees flipped out of their minds with our installations. Bringing the ‘fun’ aspect to all our events with the right message.
W.A.Y.S. is a journey! Simply an acronym for What Are You Saying, it represents the journey we want to live with our clients; a journey from asking them What Are You Saying to internalize that brief, giving it everything we’ve got & then some more & finally delivering work that makes the client & their audience both go, WHAT ARE YOU SAYING!
© 2021 whatareyousaying.in
