AND is a leading women’s clothing fashion brand which launched an exclusive kids clothing collection called AND Girl.
AND Girl is a brand that reverberates an ode to owning your dreams and making an effortlessly cool statement. Blending in easy-breezy silhouettes with the sophistication and effortlessness of AND, a new brand called AND Girl was launched for kids. Offering everything from clothes, accessories, to footwear — AND Girl keeps it cool, comfortable, and chic with every new collection.
The big idea– #ANDForMyGirl
Turning customer research into a brand campaign for a leading fashion brand.
A data driven client testimonial led campaign using influencers we designed to amplify the voice of the brand’s existing customers and create an opportunity for them to share their experience with prospective buyers. Supported by influencers for amplification, the campaign helped the brand launch the capsule collection with great success.
Conducting an immersive research project with 300+ customers across the country to who had experienced the product during the test launch phase. The data gathered from the research was converted into content snippets to build trust in the product with an endorsement coming straight from fellow partners.
We called three customers from the research project to capture and share their stories as part of the line’s launch campaign to help augment their trust to potential shoppers.
The result – An award winning success.