TMGA D Y PATIL SPORTS CENTRE

The iconic Sachin Tendulkar, the historic Middlesex County Cricket Club and Navi Mumbai’s premier DY Patil Group came together to create a world class sports centre. We were tasked with building a brand identity that could be imbibed as a way of life at the sports centre.
Thread of Passion
Be it a budding champion or a veteran of the game; a celebrated coach or just an ardent fan of the sport, everybody who loves sport is bound by one thread, the thread of passion. Passion for the game, passion for the craft, passion for a team, passion for a player, passion for the sheer joy of playing. We bound the entire branding with this thread of passion too.
We extended the thread of passion concept beyond physical branding and brought it alive at the inauguration event where the traditional ribbon cutting was replaced by the ‘tying of the thread of passion’ representing that the entire organisation was now committed to delivering excellence with passion.

CLIENT
Industry

Fitness

SERVICES

Brand Identity Design,
Space & Environment Design,
Marketing Collateral Design,
Launch Event,
Video Production,
Digital Marketing,
Website Development,
Brand Training For Sales Team.

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