We created a brand name & logo that was premium & also conveyed the product offering clearly. The idea behind the brand name was to come up with something that conveyed both – the product & the experience, hence, Savouré.
The logo draws from a sophisticated aesthetic with the letters in a clean font, spread out to depict how one takes time & eats slowly with each morsel getting it’s own sweet time, when one is presented with savour worthy food. The curved line at the bottom represents the smile that good food brings to people’s faces.
The packaging was designed to convey the premium-ness of the product, the freshness of the product & to bring alive the fact that all produce was handled by human hands & a tonne of emotions throughout.
Brand Name & Logo,
Brand Identity Design,